This Thursday, May 30, and uniting the strength and reach of leading media brands such as W Radio, La K Buena and Los 40 Principales, among others, Radiópolis and TV Azteca announced through a statement that they will add commercial efforts nationwide.According to the official document, this alliance represents a milestone in the radio and television industry, as it combines the extensive coverage of Azteca Media and all its commercial partners, with the reputation and reach of the brands from Radiopolis. This strengthening and teamwork, the statement notes, will allow both entities to offer an improved and more diverse media experience for their audience.Jesús de la Vega, general director of Sales at Azteca Media, assured that by combining the strengths of Both groups will be able to provide an unparalleled media experience to viewers, “while providing advertisers with unique opportunities to reach a broader audience on all the most relevant platforms in the country. Thus, we ensure that we reach all corners and the most useful segments for our advertisers, consolidating the most powerful ecosystem in the country,” said the manager. For his part, the general director of Business at Radiópolis, José Antonio Revilla, stressed that this collaboration with TV Azteca “marks an important step for Radiópolis, by allowing us to increase our negotiation capacity with large advertising operators, as well as extend our commercial presence at the local level in territories where we already have an antenna. Without a doubt, it is one more step within the leadership that Radiopolis has consolidated during the last year.” The strategic alliance, emphasized in the document of both groups, issued on the morning of this Thursday, May 30, is designed to benefit the brands, advertisers, but above all viewers and listeners. With the combination of TV Azteca's coverage and the reputation of Prisa Radio's brands, this alliance is poised to transform the media landscape in Mexico, the statement concludes. Currently, TV Azteca is one of the two largest producers of content in Spanish for television worldwide, through four television channels in Mexico, Azteca Uno, Azteca 7, adn40 and a+, through more than 300 local stations throughout the country. The company also owns Azteca Digital, operator of several of the most visited portals and social networks in Mexico.