Anyone can generate an image with AI, but not everyone will get a good image. You have to work the text that is introduced, try different versions and know how to transmit to the program what we have in the head. All this has an economic value and platforms have emerged that are dedicated to exploit it. They are markets for the purchase and sale of prompts or instructions for AI. Small pieces of text are sold, which can be between 80 and 100 words, and are more complex than simply saying to AI: «take a photo of a dog.» Álex Eymar, partner of Director's Hand, who supports producers and advertising agencies, and graphic designer for 15 years, is an occasional seller of instructions to generate images: “In the prompt you establish the lighting, the type of camera and lens. You also define the style you want and, then, the parameters of the image format and the version of Midjourney for which the prompt is made”, Explain.midjourney is one of the most popular image generators. Together with Dall-E and Stable Diffusion, it has become the engine of an instruction market to get better images. There are several platforms that take advantage of this professional avidity. Among them are promptbase, chatx, lexics art or promptr.io.The purchase-sale of instructions for AI is an still minority activity, but belongs to an area of knowledge. We talk about prompt egineering (instruction engineering, for translating it in some way). According to the analyst View Research firm, this sector will move more than 2,000 million dollars in 2030. Another study, in this case of Polaris Market Research, places the business volume in more than 2.5 billion dollars by 2032. This not only implies the marketing of Prompts, there are also structured training or companies that sell specific tools to refine the creation of these instructions. Prompthero, otherwise explores the interest of users to obtain better results with AI. He and his partner Javier Ramírez created this open community in September 2022 where instructions are shared. «We saw that people began to share the prompts on social networks and tried to help them look for them. We taught the image and prompt, which is the recipe to have generated this concrete image,» says Jiménez. And users quickly began to share their own creations. A few months ago the Stable Diffusion generator had left. But with Chatgpt the explosion arrived. More and more people threw themselves to try the image generators. «It was crazy because we positioned ourselves very well. We were from the first websites with more images and we grew a lot in an organic way,» recalls Jiménez. So much so that in two years I had a buyer. Its founding partners sold it to Elevenyoellow, a company based in Singapore.An image generated with Midjourney by graphic designer Álex Eymar, asking the AI people in a catastrophe scenario. Eymar, who sells his instructions in Promptbase, tells why these text fragments have value: “If you want to make a role -playing game or a storyboard, you need a consistency in the illustrations. If you do not work well a prompt, you ask for an orco with a sword and Midjourney will generate a painting, then an illustration, then a realistic orco. more sought after working with AI. Eymar explains that you can use hours of work and tests to achieve a certain style in the images. «I have Prompts at 9.99 euros, which are very expensive. But they are very specific and I know that the one who is looking for that style will pay 10 euros, because it will earn two hours of work,» he points out. The instructions for the IAS are usually exposed in English, a language to which the models are more adapted. In this case, it also opens the door to buyers around the world. An example of Prompt could start with 'Cinematic Atmospheric Shot of [Escena]', To create an image with a film tone. «In the [Escena] I put what I want to generate. And then I tell him that the lighting has a high contrast, that I use an Arri Alexa camera, for example, that the focus remains in the front object and other details, ”explains the director of director's hand. The description is thorough. Recognize some characteristics of the photos made with that canon. Sometimes identifies and mimics the image type of an Arri Alexa or a movie panavision, ”says Eymar, who also buys prompts.“ Yes, suddenly, I see one is just what I am looking for, I pay two or three euros and the best I take away an hour of work. ” Free, «says Jiménez.» Because I think one of the strongest advances in AI comes from the open source part, which allows people to share their discoveries. «
Images generated with Midjourney by Álex Eymar with a prompt aimed at maintaining the consistency between the two eymaren their place, profitable the interest of the users selling training. «We talked to the users, we saw who were the best, and from there, we grouped all that knowledge and offered it as training. We did courses so that people could learn to generate images faster and with less technical knowledge,» explains the founder of Prompthero. A retail level, the purchase-sale of instructions for AI is not a great business, according to Eymar. «You are not going to get you out, of course. But it helps you to be active, to poto. «You are selling 20 prompts a day, which is enough, and, suddenly, an update of Midjourney comes out that improves the collection of natural language and those prompts are worthless. People stop buying them and you leave the equally fast business that has arrived,» observes Eymar.jiménez, which has now launched a new project related to the generation of images with ia, Dreamshot a natural language to the IAS. «Before it was more complex to make a prompt. You had to put tokens or encrypted words. But every time it tends more to you to speak to AI as you speak to me and generate the image.» If there is no doubt that communication with the machines will become more and easier.