Replicating a fair in another country and having it work well is not a minor merit. Ifema Madrid has been demonstrating for a year that it has the means to achieve this objective with four of its brands consolidated outside of Spain with the help of local partners. The first national fair operator has proposed holding four fairs across borders in the first half of 2026, three in Latin America and one in Portugal. With the bulk of the calendar already completed, the Spanish group now measures the scope of an external commitment that appears among the central lines of its strategic plan. Continue reading
