There are companies that arise from making virtue. In the middle of the pandemic, Jon Vital's father injured his shoulder skiing. His access to rehabilitation, his son tells, was limited by the impact of the health crisis and waiting lists. And all I had was an explanatory sheet. «Then he did not do the exercises and worsened a lot,» he recalls by video call. He also agreed that the digital marketing consultant who was piloting with his partner Carlos Rodríguez-Sierra, who completes the founding quartet together with Jaime Rodríguez and Javier Crespo, was stuck by Covid 19 and were looking for a new more scalable project. Then, supported by the potential of new technologies, they created Trak, a digital physiotherapy clinic driven by artificial vision. They started the same year with a landing page and a first version of the product. «And the truth is that the reception was bestial,» recalls the founder and executive director. «We realized that both insurers and hospitals and clinics needed a tool to foster exercise,» he says. They were then selected by a well -known business accelerator and, in turn, by a program of a sanitary group within it. «We started from very soon to work within a hospital, and this helped the clinical quality of the product,» says the opinion and comments of the professionals fueled the evolution. Then came the second impulse and investment of an accelerator focused on digital health solutions. And from there, «take out, pivot, improve. Take out, pivot, improve …». At first his model was more focused on the service provider, the clinic or hospital: «And now we are more focused on the payer, which is, say, the insurer,» says this 26 -year -old Pamplon. In their star service, patients with low complexity reach the platform derived by their supplier and once a week they connect by video call with one of Trak's physiotherapists. The rest of the days, continue with the exercises assisted by artificial intelligence. «What does our algorithm do? With the camera of any device, it corrects and measures in real time the evolution of the patient with objective metrics,» explains vital. These users with minor ailments receive remote treatment, but also offer a hybrid model for hospitals that combines face -to -face and virtual therapy. For the moment they work mainly in the private sector, with insurers such as Mapfre, Sanitas or Allianz, although they have begun to open a hole in the public through mutual of occupational accidents, such as mutual universal or Ibermutua, and the Hospital Clínic de Barcelona. «We see a lot of potential, but it is not easy to get as start-up there,» says this graduate in leadership, entrepreneurship and innovation. Last year, Trak, in which about 20 people work and collaborates with a network of autonomous physiotherapists, whose number does not reveal, entered around 450,000 euros. This year they want to exceed one million and plan to reach the next. In the immediate future they seek to close a financing round of three million, which complements the 1.3 million already captured, and make the international leap. «We want to be Spanish -speaking leaders,» says the executive director. «Our fair vision is that; enter from summer in Mexico, Chile and Colombia.»
