AI cannot feel, but it is capable of identifying patterns, and that was enough to boost the business of agricultural engineer Maruxa Quiroga. From Ourens, 45 years old, Quiroga is the founder of Sensesbit, a startup that analyzes product tasting data for companies in the food sector. The project began ten years ago, long before the emergence of generative AI, with software developed during his doctorate in sensory analysis (the science of evaluating a product with the use of the senses) at the University of Santiago de Compostela. Continue reading
