November 1st. “It's tiiiiime,” Mariah Carey releases with a very sharp but refined note in a video published on her social networks. It's time, the time has come, it's officially Christmas time, even though Christmas Day is still more than a month and a half away. Faithful to her annual event, the 55-year-old New York singer has inaugurated the countdown to the festivities with a video with her classic song All I Want for Christmas Is You in the background. In a few hours, both the publication on his Instagram (where he has 13.7 million followers) and on X (where he has 21.3 million) have been filled with likes and comments from followers who were waiting for the long-awaited moment. “Queen!”, “Iconic!”, many of them celebrated. This year's Carey's bid to officially defrost Christmas is a 55-second video that begins in black and white with a Halloween aesthetic and the chords of his famous Christmas song in a dark version. The singer, characterized in pure Morticia Addams style, enters an abandoned mansion with wolf howling in the background. He meets his own Gomez Addams and they dance a tango together until she throws a knife at him, which he dodges smiling. It is then that a dark closet is opened and inside a Mother Christmas dress is discovered, whose powerful red color contrasts with the rest of the scene. The man's arms become branches until he completes his transformation into a smiling snowman with a top hat and Carey puts on the dress to ride a reindeer-drawn sleigh full of gifts while her big hit plays, now in its original version , in the background.More informationIncidentally, in the long-awaited video Carey advertises some Christmas balls that are part of the special decoration collection that the singer has launched around this time and a small bag from KAY jewelry, along with a pendant of the brand hanging from one of the branches of the Christmas tree. “It's time! «The holidays are here, and so are Mariah's Christmas gift selections at KAY!» the company promotes on its Instagram profile, aware of the great showcase that this short clip represents. This selection includes gold rings, diamond earrings and pearl pendants ranging from $500 to $13,000. The special decoration collection, available on Amazon as announced by Carey herself in another Instagram post, is made up of a ball of snow that contains the singer in the sleigh with the reindeer ($65), the classic balls for the tree with the inscription “All I Want For Christmas Is You” ($20 each), the typical Christmas stocking to hang from the fireplace, with drawings of candy bars and snowflakes ($35), or a doormat that reads: “Obsessed with Christmas” ($40). On the other hand, the considered Queen of Christmas is also working with Virgin Hotels to create All I Want for Christmas themed bars in the US, just in time for the 30th anniversary of the iconic song. The hotel brand, in partnership with Bucket Listers, will have Mariah Carey's Black Irish Holiday Bars in select cities, including Chicago, Dallas, New York, Nashville and New Orleans, from November 15 to December 29, they announced in a press release. “The Christmas-themed displays will be perfect for photo opportunities and packed with interactive activities. For example, fans will be able to pose on a giant wreath to recreate Carey's Magical Christmas Special album cover or write a note to the star on the Letters to Mariah station. «Visitors will also find photo booths and a neon sign that says All I Want for Christmas Is You to take photographs,» the hotel chain says, among many other Christmas details inspired by the singer. For years the artist has found the Christmas is big business. “The music industry should be dreaming of a white Christmas,” the American media specialized in economic information The Economist published in 2017, referring to the singer's musical success, included for the first time in her 1994 album, which would bring her around $2.5 million a year in royalties, which, according to Forbes magazine calculations, would have currently earned him the substantial sum of more than $72 million. Thanks to social networks, his inaugural video has already become a tradition expected by thousands of followers every year, eager to see how he dusts off his classic Christmas song this time, which goes viral year after year.In last year's video , the date and time changed from October 31 at 11:59 p.m. to November 1 at 12:00 noon, when a vault door opened to reveal Carey frozen in a block of ice and dressed in a jumpsuit. Santa Claus style. Several Halloween characters, including one with a pumpkin head and a person wearing a Scream mask, disappeared until the singer's high-pitched voice issued her alert, “It's time!”, and the screech broke the ice. A year later, that video has accumulated almost three million likes on Instagram. Just three days ago, the Obsessed or Without You singer already raised the eyebrows about the imminent publication when she shared a video on social networks in which it seemed that she was going to start singing All I Want For Christmas Is You at any moment. But when she is already singing the first notes, she is interrupted by the American actress Kerry Washington (New York, 47 years old), who lets her know, in a casual tone, that it is not yet the Christmas season, but that it is time to vote, in allusion to the presidential elections that will be held in the United States on November 5. Washington, aware of the thousands of eyes that are fixed on her friend at this time, also took the opportunity to mobilize the vote for the Democratic candidate, Kamala Harris, whom she has already publicly defended on several occasions. Carey does not comment on who he has voted for, but confirms in the video that he has already exercised his right – millions of Americans have already participated in these elections through early voting. With the second video published this November 1, now the Christmas season has officially begun for many.