In the art of leaving an a priori immutable and lifelong drawing on the skin, things have changed. What was taboo not so long ago has long since become an established economic and social phenomenon. In it, personal branding and marketing play an increasingly fundamental role. Behind the lines that tattoo machines mark with their characteristic hum, there is everything and nothing. There is whim and quasi-religious symbol. But above all, there is a growing business with fierce competition and a message behind it. Continue reading
