Chiara Ferragni tries to save her empire with a capital expansion of six million euros

The Italian influencer Chiara Ferragni (Cremona, 37 years old) has raised a multimillionaire empire on its image. However, the Pandoro Gate scandal – the sale of Christmas biscuits with false beneficial purposes that will lead her to fraud – has put her business empire at risk. Fenice, a company that groups its brands, has registered millionaire losses in recent months. In 2023 he closed with benefits of about 12 million euros, compared to the 14.3 million of 2022. But the consequences of the controversy, for which he lost advertising contracts, had not yet materialized, since he jumped to the holders in December 2023. The impact occurred fully in 2024, when Fenice's turnover collapsed to less than two million, with accumulated losses of about 10.2 million from about 10.2 million Start of the investigation of the Italian Prosecutor's Office. To deal with this situation, Ferragni and its partners have approved this week a capital expansion of 6.4 million euros, as media have reported such as Il Correr della Sera and the EFE agency, since the information is not in the public domain because the company does not quote on the stock market. Specifically, Sisterhood, the society with which Ferragni manages its business conglomerate, and its partners of Alchimia, with the vast majority of capital, have deliberate “the social reconstruction” of the company before the financial crisis it is going through. In particular, Sisterhood has claimed to be “willing to subscribe the capital increase in proportion to the participation possessed,” according to the Italian newspaper. More information in Ferragni have not been the only thing that has been affected by the scam. When the scandal came to light at the end of 2023, the image of the influencer and businesswoman was seriously affected. At the top of his popularity, when he had 30 million followers on Instagram and was considered one of the most influential figures in the world of fashion and social networks, he temporarily retired from the online exhibition after the Pandoro Gate was uncovered. Before suspending his activity – which has already recovered – published a video in which he apologized and announced the return of one million euros to the Regina Margherita hospital in Turin (Italy). It now has 28.7 million followers on Instagram. On the judicial case, the Prosecutor's Office of Milan argues that the Balocco brand sold the pandoros with the Ferragni logo to more than nine euros (the triple of its usual price) and assured that the income would be donated to the aforementioned pediatric hospital. However, the donation had previously been made and did not depend on sales. This caused outrage between consumers and collective demand. The Creator of Content reached an agreement with the associations of consumers who had sued her, according to which she was going to donate 200,000 euros in favor of an entity chosen by mutual agreement, giving preference to the initiatives that support women victims of sexist violence. They also imposed a fine of one million euros. Despite the agreement, the Prosecutor's Office maintained the accusation against him, and remains charged with the deceptive promotion with alleged beneficial purposes of Pandoros and Easter eggs with his brand. Therefore, it is expected to appear in the courts on September 23.With the judicial process continues its course, Ferragni has gradually resumed its public life and has chosen to strengthen its presence in the international panorama, away from the controversy in Italy. Only a few weeks ago he was seen in the first row during a parade of the Milan Fashion Week and on March 5 he went to the Paris. This was his great return to events after almost two years of absence in the great stages of the fashion industry. He also made an appearance on February 8 at the Goya Awards gala in Granada, the same month in which he became the cover of Elle magazine in his Romanian version. And on Instagram, last Tuesday he published a selfi on his Instagram with the phrase «To Fresh Starts» (for new beginnings, in Spanish), where he reflected his intention to turn page. Chiara Ferragni on the red carpet of the Goya Awards, on February 8 in Granada. Arsenio Zurita (Europa Press/Getty Images) To the business crisis of Ferragni adds its media separation with rapper Fedez, father of his two children. A break that was confirmed at the end of 2024 and that earlier this year he jumped to the headlines for the supposed double life of the artist. The influencer herself decided, on January 29, to sincere on her Instagram with an extensive statement where she accused her ex -partner of having been with another woman. “I have opted for silence in recent months to try to protect me and my family […] I can no longer silent, ”the writing published in the stories of his profile began. “I have heard that I had thrown him out of the house, but he never said that I threw it from home after discovering a betrayal in those same days (only one of many, obviously). I didn't say anything publicly even when, a few days before Christmas, Federico [verdadero nombre del rapero] He called me and confessed for the first time the romance with this lover, who continued since 2017. He also told me: 'I thought about not getting a few days before the wedding, but then I did not know how to put myself back publicly. ”Chiara Ferragni and her then husband Fedez, on May 2, 2022, at the MET gala in New York (United States). and recover the confidence of your audience. Of course, despite being one of the most difficult moments for her, she has recovered the illusion in love with Giovani Tronchetti, a Pirelli heir entrepreneur.