Barcelona enhances fashion with a 1.3 million annual plan that will have an incubator in Palo Alto

The fashion plan that had been woven in the Backstage of the Barcelona City Council has come to the fore. With a period of action planned between 2025 and 2030, the Consistory has pledged to enhance the sector in the city with an integrated plan with an endowment of 1.3 million euros per year that the epicenter will have in the DHUB and in Palo Alto, which will host an incubator to boost designers and brands called Fashion Factory. In the presentation of the project, it has been insisted that the distinctive value of Barcelona is the author design. The eight axes of action of the plan, agreed with the sector, should favor that these local creators find business routes. More information about Culture and Creative Industries, Xavier Marcé, accompanied by the director of the DHUB, Mireia Escobar, have presented this Friday the expected fashion plan with which the town hall worked since 2017. According to Marcé, “such a transcendent and important sector for the country Now its strategic plan of broad look with objectives such as «get the sector to have clear social penetration or that creators participate in international events.» Of the eight lines of work that describes the document, one of the most relevant is to support the sector from the base with the creation of Fashion Factory, an incubation space to reduce the gap between the fashion school and the introduction of designers in the workplace, which includes mentoring programs and experiences to undertake that the trail of the Fashion Forward program will continue through which a sixty of creators have already passed. All this will be done in Palo Alto, destined to become the most visible point of this plan, together with the DHUB. The project also aims to increase the notoriety of the DHUB promoting it as a museum reference and fashionable documentary funds. And that the cornerstone is from this where the strategic reflection integrated in the city agenda is capitalized, necessary to reposition Barcelona as a author fashion city. Synergies with other creative spaces and even music and gastronomic festivals are also in strategic lines, to publicize and position the independent design between the general public and especially the youngest. Communication is another of the essential bazas to encourage fashion and give visibility in two directions: that the local public recognizes the added value of fashion made here and that the client resulting from exports also appreciates the design with the Barcelona brand. For this, you want to recover the Shopping Night, a party of the city's commercial axes, and study the possibility of creating a brand that promotes an encounter with a Barcelona approach as the capital of Mediterranean fashion. Shared governance at 080 Barcelona Fashionla expected entrance of the Barcelona City Council at 080 Barcelona Fashion still does not have much concretion, but it is a redefinition and execution of the event with a “shared governance” from now on. Although possible spaces have not been revealed, it has been ensured that the City Council will provide those necessary to celebrate the catwalk next 2026, when it must leave the Modernist Campus of Sant Pau, where the latest editions have been held. It is at the negotiating table created with the Generalitat, a promoter so far of the event, the decision of the economic departure that the Consistory will add. Anyway, the document explicitly says that it is a figure not less than 1 million euros that is not included in the amount of the fashion plan.