In 2013, a friend commissioned Marta Herrero (Madrid, 39 years old) for “something stupid, a paper flower crown for a photo shoot,” she remembers. That small detail caught the attention of the public on social networks and little by little the orders for sculptures made in this material began to arrive. Herrero, who graduated in Audiovisual Communication from the Complutense University, combined this activity with her work in the marketing area of large multinationals such as Disney or Loewe, but in 2018 – she says – she decided to found Missmsmith, a company dedicated to art on paper that has decorated the windows of stores of luxury and fashion giants such as Prada, Shiseido, Kenzo or PdPaola. Continue reading
