Cristiano Ronaldo (Funchal, 40 years) has been the best paid athlete in 2024, according to Forbes magazine, who estimates that in those 12 months he has entered 239.25 million euros. And not all come from football: 57.7 million euros come from their extra -sports businesses, which are varied. The Portuguese striker, who is the person with more followers on Instagram worldwide (651 million), has getting more and more into the business world through their companies CR7 SA and CR7 Lifestyle, with which he channels all his investments. It has participations in the Ursu water brand; a healthy life application, Erakulis; Athlete recovery products, Avathletes; A line of underwear (CR7UNDERWEAR), another of perfumes (CR7 Fragances) and another shoes (CR7 Footwear). He is co -founder of the Insparya capillary graft clinics group, and also has a participation in the Pestana Hotel Group, which has given rise to the CR7 Lifestyle Hotels line. The list continues, and now a new incorporation is added: the Ur · Marv cinematographic studio has entered the Hollywood world by the director and producer Matthew Vaughn (London, 54 years old), known for directing X-Men: First Generation, Stardust or Kingsman: The Golden Circle, with whom he has started this new project. «This is an exciting chapter for me, while I look towards new business adventures,» says Ronaldo in statements to Variety. The independent study «seeks to revolutionize conventional cinema by adopting innovative technology and respecting tradition», according to the media specialized in cinema. More information has already given its first fruits, with two already finished action films that are financed and produced jointly by Ronaldo and Vaughn through this new company. There is also a third in development, all of them part of the same series. «The details of the first film will be revealed soon,» warns Variety. «Cristiano has created stories about the pitch that I could never have written, and I hope to create inspiring films with Him. He is a real life superhero,» Vaughn describes, who is married to the German supermodel Claudia Schiffer since 2002.
Claudia Schiffer and Matthew Vaughn in the 'Premiere' of 'Argylle', held on January 24, 2024 in London. Shane Anthony Sinclair (Getty Images) The Al-Nassr FC player and captain of the Portuguese football team has already started his career in the audiovisual world in 2023, when he became one of the key investors in Medialivre, an important media conglomerate in Portugal. The group owns Portuguese headwaters such as El Correio da Manhã, Record, Damage of Denoccios, Flash, Saturday or TV Guia. Through this investment, Ronaldo also controls a part of the Newsnow Channel. In addition, in August 2024 he presented his YouTube channel, Ur Cristiano – who already has 74.4 million subscribers and 101 videos -, where he shares content about his life and personal reflections. «This strategy in the media field underlines Ronaldo's ambition to consolidate his influence on the entertainment industry, ensuring the longevity of his brand far beyond his football career,» says Variety. In 2024, Argylle, a spy thriller – the majority of his films are – starring Henry Cavill, Sam Rockwell or Dua Lipa that was a failure at the box office. «Through her producer, Marv, Vaughn has forged a self-sufficient creative space, producing not only her own films, but also throwing spin-offs and multiplatform extensions,» Variety grants him. He now has nine development projects, in addition to those who have started with Cristiano Ronaldo, including two new films of the Kingsman franchise.
