Vegan ultraprocessed: have we turned an ethical issue an object of consumption more?

He was 17 years old and a game disenchantment. And since human beings did not mature as quick as the cheeses, the gaze of Holden Caulfield, the young protagonist of the novel El Guardián among the rye, was disappointed by the defects of an adult world that the adolescents of his generation tried to imitate. The plants also mimic. There is the case of the trifoliolata mouth, capable of achieving something that no other known species can do: replicate the appearance and color of the leaves of other plants in their surroundings without the need to touch them. There are weeds that hide between a domesticated plant in order to prosper at the expense of this, something very human, on the other hand. It is what is known as Vavilovian mimicry. Early corral grass hides its presence in rice fields thanks to its similarity and resemblance to its seeds. Other plants have developed this same quality of composing a survival response based on cover -up. Perhaps the best known case is precisely that of rye, initially a mimnetic weed of wheat that ended up being sown as its own culture. Simulate, pretend what one is not, perhaps what you want to be, is a frequent maneuver of nature and, as part of it, of Homo Sapiens and its circumstances. For pretending, they are preached to intolerances and orgasms. And among so much representation, in this Theater Mundi full of puppets dragged by the flow of unpublished news, bulls and misinformation, the perception on any subject changes sign depending on the respective body temperature. Under adherence to sustainability, respect for the environment and animals, many people have rethink what they eat and where what they eat proceeds, an idea that is growing and permeating especially in the younger public, which adopts it as a more identity resource. advantage and important venture capital funds. As a moral Batesian mimicry, vegan foods are very similar in appearance, but only some of them are really committed to the deontology they defend. Otherwise, all those companies that develop Veggie products would not be distributed in supermarkets, stores and web pages that, in turn, offer food and raw materials of animal origin, thus colliding with the strong rules that promotes the ethics of good treatment towards animals. The compassion food promotes such business interest that the vegan movement, which in its origin was not adopted by an economic issue, but for ethics and for living according to principles, today propitiates magazines and business fairs, millionaire investments, rounds of financing and raising millions in investments that wait for their part of the cake … Vegan. It is that it is being phagocyted by the processes that perceive it as an object of consumption or that through veganism a directory of ultraprocessed products is being promoted. Again, the various interests, instead of promoting nutrition based on the use of wide vegetable pantry and the valuable optimized recipe book over the years, promulgate that articles are acquired that try to resemble elaborations composed of animal protein, instead of composing alternatives that move away from products that are disapproved. Even fast food chains trivialize the reasons that drive this current by offering veggie menus while marketing its conventional offer. It is unfortunate that instead of taking advantage of this situation to favor vegetable vestigial varieties and preserve as many seeds as possible of old cultivars, the culture of no food in the form of hamburgers, nuggets, sandwiches, pizzas, pizzas, pizzas, sweets, sweets, sweets, sweets, sweets, pizzas, pizzas, pizzas, pizzas, pizzas, pizzas. Cheeses, ice cream, spreadable creams and desserts. Once again, the battle for a different world and fairer is lost by culture, to gain it the voracity of economic interests along the path of comfort.