The Mexican boxer Saúl Canelo Álvarez has opened in San Diego the first branch of his taqueria El Pastor del Rica, which until now was only in Guadalajara. Together with his brother Ricardo Álvarez, the athlete thus expands his business presence in the United States, and adds another aspect to his already diversified business portfolio, which seeks to increase his fortune estimated at 275 million dollars (about 5,555 million pesos). taquería is characterized by offering authentic Mexican food, and its arrival in San Diego seeks to serve the Latino community in the border city, where it is estimated that 17.3% of the population has roots Mexicanas.Álvarez, originally from Juanacatlán, Jalisco, entered the business world when he was a child. At the age of seven he worked selling ice pops on bus routes to support his family. Even when he began boxing professionally, at the age of 15, and after dropping out of school, the boxer kept his job selling paddles and little by little he left it to concentrate on the sport that made him a millionaire. Canelo remembers that at that time he earned about 40 dollars per fight (about 800 Mexican pesos).
Canelo and his brands
Today, in addition to the taco shop, the boxer has developed a business conglomerate that includes gas stations under the Canelo Energy brand, convenience stores called Upper and a clothing line marketed through Canelo Store. It has also ventured into the beverage sector with VMC, a drink prepared with tequila; and Yaoca, a line of energy products and nutritional supplements. Canelo Energy has several service stations in Jalisco, focused on offering a quality customer experience. Due to the difficulties in opening these businesses, the plan to have 100 stations has been slow for the athlete, so its expansion has focused on Upper stores, which seek to compete with established chains in Mexico such as Oxxo and 7-Eleven. Canelo Promotions is another of the key companies in its business portfolio, dedicated to the promotion of boxing events and the support of young talent in the sport. There's also the mobile app, I Can, which demonstrates its foray into technology and wellness. It offers exercise routines, personalized diet plans and boxing techniques inspired by Álvarez's training. The boxer's commitment to his roots is reflected in his investments. Saúl Álvarez acquired the bus line where he sold pallets as a child, where he improved the service and units to benefit the community that saw him grow up. His vision combines the pursuit of profit with the desire to generate a positive impact in Guadalajara and little by little beyond the city. According to Álvarez's statements, Transbus, as he called the transportation company, employs 600 people. Álvarez's fortune is close to 275 million dollars, according to Forbes magazine, although it is estimated that before taxes it may be around 600 million. million dollars. His focus on business intensified after observing cases of athletes who did not properly manage their income, which motivated him to secure his financial future, which has become a race to establish a business empire. Unlike other athletes, who lend their image to a brand, Canelo is the owner of his businesses, so his fortune is expected to increase exponentially over the years, if the businesses in which he has invested grow as he expects. wishes.The Mexican icon aspires to reach a fortune of more than $1 billion. According to Forbes, if he achieves it, he would become the fifth athlete to achieve it. Additionally, he would be the third to do so while still active, after LeBron James and Tiger Woods. The other two, Michael Jordan and Magic Johnson, reached that number after their retirement.