Ripple, the company behind the XRP cryptocurrency, announced this Wednesday (30) the hiring of specialist in people management, Sendi Young, an executive who a few days ago worked for the English division of Mastercard. According to the statement, Young now occupies the position of managing director for operations in Europe and will be responsible for overseeing the expansion of RippleNet, a network focused on cross-border payments and Ripple's flagship.

"The leap to cryptocurrencies was an easy decision to make — this technology is driving the future of finance, and I'm excited to get started," celebrated Ripple's new director on Twitter.

In turn, Ripple did not spare praise for the professional performance that has more than fifteen years of experience in fintech, payments and consulting, highlighting even the most recent success achieved by it when leading digital strategy at Mastercard. “Sendi brings with him his deep industrial and regional experience, which will be used to further develop and drive customer success across Europe,” said Ripple.

“We are excited to bring in someone who understands and shares Ripple's vision,” commented Asheesh Birla, general manager of RippleNet. For him, Sendi's arrival represents advances for the network in Europe, given his experience in the payments sector and for knowing how to lead how to scale a network business.

In his commentary, Sendi praised blockchain technology after noting that over the past decade it has been at the forefront of innovation in financial services and witnessed how technology has dramatically changed the way we do banking. However, the director said, underlying payments and banking infrastructure continue to be an obstacle to cross-border frictionless value exchange and inclusion.

“I firmly believe that the blockchain and cryptocurrencies will be a game changer for improving today's finances by addressing its key inefficiencies. These technologies can make the global financial system fairer, more inclusive and more transparent”, concluded Sendi, adding that “this is just the beginning”.

Ripple in Europe

According to Ripple, Europe remains a leader in fintech and payment origination and therefore a critical market for Ripple. Countries like the UK, which have provided clear regulatory guidelines on digital assets, the company said, are leading payments innovation and offering new opportunities for regional growth.

“Europe continues to provide a strong boost to RippleNet, for new and existing customers,” said Ripple, citing some of its new customers: Xbaht; Lemonway; in addition to its long-time client, London-based MoneyNetint, which has been building new corridors with RippleNet, most recently Brazil/UK, concluded.

Last month, for example, the National Bank of Egypt (NBE), the largest financial institution in North Africa, stated that it will use Ripple's services for international transfers. The intermediation will be carried out by LuLu International, an exchange of the conglomerate LuLu Group International, through the RippleNet network.

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