The partnership between Nubank and Chico Rei lasted less than 20 days in an action to sell products that carried the ‘roxinho’ brand. The profit, as announced, would go to two social projects; one focused on the inclusion of black people in the technology area, the other on transgender people.
However, the action received a series of criticisms on social media in a debate that revealed praise and disapproval about a Nubank argument.
The company said that to create the action, the community's interest in purchasing the products was considered. And he realized that the digital bank would not become a fashion brand.
Company talked about the end of the partnership
Sought this Wednesday (28) to comment on the matter, Chico Rei's adviser confirmed that the end of the partnership occurred on 10/21 and in common agreement with Nubank and the sale of the products was suspended.
In a note – in line with fintech – Chico Rei wrote.
"We reaffirm, in fulfillment of the commitment signed in the announcement of the partnership, that Nubank will allocate to the AfroPython and EducaTRANSforma projects the values referring to the profit (royalties) obtained during the sales period".
He also said that the company is committed to continue supporting the above initiatives and reaffirms its commitment to social causes, with continuous efforts in this direction.
On the value of sales while the action lasted and what the amount would be donated to the institutions, the companies said that they “do not open the data”.
Nubank received several criticisms
On the same day of the announcement came the first criticisms and praise about the action. On Linkedin, the LGBT + influencer and consultant Maira Reis expressed her opinion.
“From the series: how to advertise for free to a millionaire company and still pay for it”, he wrote.
In the comments, user Caio Henrique Oliveira Andréa didn't see anything too much. Unlike Reis, he said he loved the action and joked:
"I'm closing my shopping cart here, I'll be back".
“The problem is the marketing discourse, it is to say that the community asked instead of taking the lead in the action. The problem is that you have the money to pay for a social project, but play for your consumer to pay your share and get back to you branding ”. The subject also debated on Facebook and Twitter.