The interest of affluent investors in cryptocurrency continues to grow. Thus, 73% of them say they own or plan to invest in these assets by 2022. This is 5 points more than in 2019.

Forget paper money, worthless, to invest in Bitcoin. This is the message conveyed this week by Ricardo Salinas Pliego, a wealthy boss in the media industry. He thus declares that he holds 10% of his liquidity portfolio in the form of Bitcoin.

Without having such wealth, other investors are also choosing cryptocurrencies, or consider it as an investment among others. This is one of the conclusions of the study carried out by deVere Group.

Bitcoin once again one of the best performing assets

According to the financial advisory firm, around 73% of respondents already own or plan to invest in cryptocurrency before the end of 2022. And respondents are not just any investors.

The poll focuses on HNWs (high net worth), that is, individuals with at least one million pounds (or $ 1.32 million) in assets to invest. These affluent investors are therefore ready to invest part of their portfolio in crypto-assets.

But in addition, this share is growing significantly over one year. A year earlier, the same study measured this interest in cryptocurrencies among 68% of respondents. An increase of 5 points over one year appears clearly significant.

This result should also be cross-checked with those of Grayscale's "Bitcoin Investor" study. In 2020, more than half (55%) of American investors express their interest in Bitcoin products (compared to 36% in 2019).

Institutional investors drive up cryptocurrency prices

Bitcoin alone does not represent the entire crypto asset market. However, his performances this year definitely help to capture attention and interest. With 125% growth in 2020, Bitcoin is once again establishing itself as one of the assets offering the best returns.

"As the survey shows, this impressive performance is attracting the attention of high net worth investors who increasingly understand that digital currencies are the future of money and that they do not want to be relegated to the past" comments DeVere CEO Nigel Green.

The financier also specifies that the big banks on Wall Street are also showing sensitivity to Bitcoin's returns. And the adoption of cryptocurrencies by multinationals like PayPal and Square are contributing to these results.

“There is no doubt that many of these HNWs surveyed have found that one of the main drivers of the price spike is the growing interest expressed by institutional investors who are capitalizing on the high returns that the digital asset class offers. currently, ”said Nigel Green.

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