In order to attract individual customers and Small and Medium Enterprises (SMEs), BTG Pactual announced two new lines of business.
This is BTG +, a digital bank aimed at individuals, and BTG + Business, dedicated to SMEs.
The announcement of the news was made on Monday (14), as reported by Revista Exame.
BTG + digital bank offers customers a complete service, including checking account, bill payment option and loans.
In addition, BTG + will issue credit cards with a loyalty program.
Customers of the BTG Pactual Digital investment platform will have access to current account services this week. For other customers in the market, the service will be available in January 2021.
Customers will also have at their disposal what BTG called “the first open platform for loyalty in the financial market”.
In this sense, the customer can decide where to use his points, choosing the airline, for example.
Customers of the BTG Pactual Digital investment platform will have access to transactional checking account services this week.
For other customers in the market, the service will be available in January 2021.
Another difference, according to head of BTG +, Rodrigo Cury, will be Invest +.
This service will reverse part of the credit card expenses in resources, such as a cashback. However, these amounts will be invested in an investment fund managed by the bank.
In the case of the black card, for example, 1% of expenses will be reversed.
Bank for SMEs
BTG + Business, dedicated to offering products and services for SMEs, will also offer resources for daily needs.
This includes working capital and prepayment of receivables and card payments.
"We want the bank to adapt to the needs of customers, inverting the way that this relationship usually happens today," said Rogério Stallone, co-head of BTG + Business.
According to him, the initial bet is to strengthen the credit supply. Therefore, the values can be released digitally on the same day of the request.
Performance in digital retail
BTG Pactual pointed out that the new products represent a strengthening of the digital retail strategy.
According to the institution, this strategy goes beyond the traditional role of investment bank for which it became known.
"The digital retail unit, whether in terms of revenue, number of people or results, has a growing share every quarter," said Sallouti.
For him, in five years, the unit can reach 50% of the revenues and the result of the entire bank.
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