«Apple has done a fantastic job. Now we want to return real competition to Windows against the Mac«. They are words of Satya NadellaCEO of Microsoftto Bloomberg Television, when the Redmond company begins its Developers Conference Build which revolves around advances in artificial intelligence (AI) of technology. Microsoft is betting on a new generation of computers with specialized AI chips and faster performance that will reignite the old rivalry between Windows PCs and Apple Macs. In fact, the company's new line of hardware focused on this technology is called Copilot+PCand thanks to the semiconductors it integrates, it will allow the Surface line models to be un 58% faster than Apple's MacBook Air M3. The new devices will go on sale on June 18 at a starting price of $1,000. «This first wave of Copilot+PC it's just the beginning. Over the past year, we've seen an incredible pace of AI innovation in the cloud, and Copilot allows us to do things we never dreamed were possible. We now begin a new chapter with on-device AI innovation. We have completely reinvented the PC (from silicon to OS, application layer and cloud) with AI at the centermarking the most significant change to the Windows platform in decades,» the firm explained. Microsoft is leading the race in AI against its peers thanks to its relationship with OpenAI, although authorities in the US, EU and UK are examining their investments to determine whether they affect competition or should be regulated more similarly to mergers. In this sense, Nadella has stated that his company's partnerships increase competition in this nascent field rather than limit it. «Today there is formidable competition. Whether among the great actors or among the small ones. So I don't think it's about whether a company acquires or not, but rather about competition,» he said.
Manzanafor its part, which will celebrate its Developers Conference next Juneis lagging far behind with respect to advances in AI, although experts believe that it may be at this event that it will unveil its ambitious strategy.