«Financial institutions are in an adapt or die moment,» says ZKsync. Despite the news, the ZK token has been in a downtrend since January. The development firm Matter Labs, the main contributor to the ZKsync second layer network, announced an initiative to integrate large financial institutions into a new architecture on Ethereum. The project, called Prividiums, has the participation of giants such as Mastercard, Citi, Deutsche Bank, Santander and Fidelityamong others. According to an official statement from ZKsync, This proposal consists of private and permissioned networks anchored to Ethereum. The goal is to offer an infrastructure that combines the privacy and control of private networks with the security and interoperability of a public network. The technology seeks to solve use cases such as cross-border payments and intraday repurchase agreements. In its announcement, ZKsync highlighted that The financial sector is at an inflection point. “Financial institutions are facing a adapt-or-die moment,” they said, explaining that customers demand programmable, always-on, internet-speed finance. The project was presented in a series of workshops organized in partnership with consulting firm Deloitte, where more than 35 institutions observed live demonstrations of the network’s capabilities. Despite the caliber of the participants in this initiative, the network’s native digital asset, ZK, has maintained a constant downward trend since January 2025, as seen in the following CoinGecko chart:
ZKSync (ZK) token price since launch. Source: CoinGecko. The market appears to have not reacted positively to this advance in institutional adoption, keeping the price of the digital asset under pressure. As BitcoinDynamic has explained, the ZK token was delivered in mid-2024 to active users of this Ethereum rollup.