LlyC closed the 2024 exercise with a net profit of 9 million euros, which represents an increase of 7.2% compared to the previous year. The company achieved total income of 115.1 million euros and operational revenues of 93.1 million, figures that represent a 19% increase and represent a new record, as reported by the company in a statement. The gross exploitation result (EBITDA) recurrent grew 3%, to reach 17.4 million euros. The firm has stressed that these audited results «confirm the strong growth of the business advanced in February.» He also stressed that the figures are in line with the update of forecasts made in October after the exclusion of BAM. Between 2020 and 2024, LlyC has multiplied its income by 2.6 and its EBITDA. The company has reached these results maintaining a solid financial position, closing the year with 9.1 million euros in cash and a net debt of 26.1 million, equivalent to 1.5 times its ebitda. As for 2025, Llyc will maintain its dividend policy of the previous year, when it increased the compensation to the shareholder by 30%, to 0.172 euros per share, which meant a total disbursement of about 2 million euros charged to the reservation of an issue that the marketing division represented 41% of the operational income and 25% of the recurring EBITDA. By regions, Europe concentrated 38% of operational income and 29% of EBITDA. Latin America contributed 40% of income and 28% of Ebitda, while the United States represented 22% of income and 43% of Ebitda.
One year of transformation for Llyc
The company has described 2024 as a “year of transformation”, in which it has accelerated the integration of its commercial offer with an innovative component, and has renewed its organizational model in the areas of marketing and corporate affairs, making it more agile and efficient. Vodafone, Turespaña and Ifema Madrid, which, according to the firm, confirms its differential approach in the provision of services. The 100% kiss integration by Llyc and Apache also part of Llyc also culminated, creating an integrated practice that offers services of Brand and Ad, Paid Media, and Performance, Growth & Deep Learning.
United States, Second Market of Llyc
In 2024, Llyc allocated a record investment of more than 30 million euros to acquire Lambert by Llyc (United States), Dattis By Llyc (Colombia) and Zeus By Llyc (Spain). After the acquisition of Lambert, the United States has established itself as the second largest market of the firm, expanding its presence on the east coast and the west medium, and establishing a solid platform for future growth. Currently, Llyc has a team with a team of more than 100 professionals who combine global experience with local knowledge to offer innovative solutions in marketing and corporate communication. In December 2024, the company sold its 80% participation in the BAM agency, based in San Diego. According to the company, this operation, which allowed to recover the initial investment, does not affect its growth plans in the United States.LlyC has reaffirmed its commitment to innovation, allocating almost 5 million euros to this item in the last three years. Only in 2024, investment in innovation grew 95%, up to 2.5 million euros. Thanks to this investment, the company developed AI Media Activation, a system based on artificial intelligence to monitor and optimize digital advertising campaigns. He has also launched a writing assistant, in a pilot phase, which generates news drafts maintain For it. «
