The Emirates NBD Bank, the largest Dubai bank that is owned by the government in the United Arab Emirates (EAU), is taking its first steps in the cryptocurrency market. This March 6 announced the initiative to offer, to its more than 9 million customers, Bitcoin's sale (BTC) and other cryptocurrencies. The service is enabled through its LIV digital bank subsidiary, which for this purpose launched a new application called Liv x. According to the information disseminated by the Financial News Agency of the Middle East Menafn, Emirates NBD collaborates with Aquanow, a cryptocurrency service provider authorized to offer new products in the Asian country. The offer will allow LIV retail customers in the United Arab Emirates to negotiate Four cryptoactives, in addition to BTC: Eth of Ethereum, Sol de Solana, XRP of Ripple and Cardano Ada. The services include custody solutions provided by the British firm Zodia Custody, which received a strategic investment of Emirates NBD in late 2024. The strategy is part of the efforts that the Dubai government has been making to position the country as a business center of the Middle East and a global cryptocurrency hub. A goal that goes in line with the Vision 2030 project of the EAU, whose objective is to reduce oil dependence, foster technological innovation and become A world leader in the digital economy. It is for this purpose that it gets into what some experts call the «world career for Bitcoin», which has led many traditional finance companies to be interested in the digital currency. The foregoing explains why Mubadala Investment, one of the sovereign funds of Abu Dhabi, capital of the United Arab Emirates, recently bought shares of the Black Trust Trust ETF isharres (ibit) of Blackrock for a value of 436 million dollars. As Cryptonoticia reported, the plans have also led to the authorities of the capital city to integrate the Stablcoin de Tether, USDT, in its financial system, laying the foundations for Promote adoption in the Middle East and North Africa (Mena) area. They are services that are launched in the midst of the growing interest in cryptocurrencies that the inhabitants of both the US and the region have, also known as the «Arab world.» It is calculated that about 30% of the population of the EAU has cryptocurrencies and the country occupies the 56th position in the chainysis ranking, this, while experiencing one of the highest growth in its volume of transactions, being Mena the seventh largest cryptocurrency market in the world. It should be added that the idea that there is a global center of cryptocurrencies was also raised by President Donald Trump, But for your country. It is part of the agenda drawn for its second term and whose axis of action starts from the creation of a cryptocurrency reserve, a proposal that has everyone in expectation. The guidelines given by the US president so far put the ecosystem focus and aim to make the United States «the capital of cryptocurrencies.» A goal that It will take it to compete with Eau and even with Hong Kong. Hence, Aquanow, Phil Sham, see the obvious approach of Dubai authorities to cryptocurrencies, as A decisive moment For digital assets «in the United Arab Emirates and much further.» At the moment, the new services with cryptocurrencies offered by Emirates NBD Bank will arrive at Eau residents, With the possibilities of extending to its subsidiaries In Egypt, Saudi Arabia, Singapore and the United Kingdom. The bank giant thus adds to the list of banks around the world that, in recent years, have been incorporating services with Bitcoin in a context where customers cry out more and more for this type of offers.
