Coinbase lays off 14% of its staff due to bear market and AI

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By TP

Coinbase, one of the largest cryptocurrency platforms in the world, today announced a reduction of approximately 14% of its workforce. CEO Brian Armstrong communicated the decision through an internal email to all employees, in which he explained the strategic reasons and operational changes that will accompany the adjustment. Officially, the number of people affected was not revealed, however, it is estimated that the staff cut will be around 650 people since Coinbase has reported that it has around 4,700 employees. In the message, Armstrong acknowledged the difficulty of the measure, but justified it by the convergence of two main factors. First, the volatility inherent in the cryptocurrency business. Although Coinbase is well capitalized and has diversified revenue streams, it is operating in a current bear market. The executive pointed out that the company has overcome previous cycles successfully, but considers necessary to adjust the cost structure to emerge stronger.

Secondly, and with greater emphasis, the impact of artificial intelligence on work processes. Armstrong described how engineers now accomplish in days what previously required weeks of an entire team, and how even non-technical teams are generating production code. “The pace of what is possible with a small, focused team has changed dramatically,” he wrote. The restructuring goes beyond cutting staff. Coinbase seeks to transform into an “AI-native” organization with a flatter, more agile structure. Hierarchical layers will be limited to a maximum of five below the CEO and COO, pure manager roles will be eliminated—requiring leaders to act as “leader-executors”—and native multidisciplinary teams in AI will be encouraged, including experiments with single-person teams that combine engineering, design and product roles. “We are rebuilding Coinbase as an intelligence, with humans at the edge aligning it,” Armstrong said. The goal is to regain the speed and focus of a startup, but powered by AI in all aspects of the operation. Regarding the affected employees, the CEO expressed gratitude for their contribution and detailed a compensation package. In the United States it includes a minimum of 16 weeks of base salary plus two additional weeks per year worked. For employees with work visas and outside the US, support adapted to local legislation will be offered. Access to the company’s systems was revoked the same day for security reasons. Armstrong assured that Coinbase’s long-term mission—driving economic freedom through a new financial system—remains intact. The company has navigated four cryptocurrency winters in its 13-year historywent public and established itself as a reliable platform. “Nothing has changed about the long-term outlook for our company or industry,” he said. This announcement occurs in a context of maturation of the cryptocurrency sector, where Coinbase has been expanding its offering towards stablecoins, prediction markets and tokenization, with a view to becoming a comprehensive financial platform. The decision reflects a broader trend in the technology industry with the use of AI to increase productivity and rethink traditional organizational structures, as reported by BitcoinDynamic.

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