Jessica Goicoechea, the queen of bikinis who moves between success and debate on networks: “It doesn’t rain to everyone’s liking and there will always be criticism”

Many know Jessica Goicoechea (Barcelona, ​​29 years old) for being one of the most prominent Spanish influencers. On her Instagram profile alone, the Catalan has accumulated almost two million followers. But when Goicoechea takes this video call to EL PAÍS, the conversation does not revolve so much around networks as patterns, fabrics, campaigns and new launches. In 2019, she entered the business world and founded Goi, a swimsuit brand recognized for its sensual designs. “The idea was completely mine, it came to me because I hate the marks that swimsuits usually leave after sunbathing and I have always had a hard time finding smaller bikini pieces that flatter the figure,” she explains from her company’s office in Barcelona. Continue reading