The Japanese who dreams of selling his ramen at the World Cup: “The dish is becoming very expensive in Mexico”

A sudden rain covers the sky in the center of Mexico City. The large pot of broth from a small street stand gives off a large column of steam, visible, like the vapor left by people seeking shelter from the rain under a nearby awning. Red fabric curtains with the sign Chi Do (魑童) hang from that stall. “We wanted it to sound something Spanish and have its meaning in kanji [uno de los caracteres usados en Japón]. Chi means ‘chills of nature’, like ‘ghosts’. Do means ‘children,’ explains Satoru Hasuike, the image of Ramen Chido, one of those establishments that have become a viral phenomenon on social networks. Hasuike began uploading videos in June of last year with the aim of being the Japanese person who sold ramen at the World Cup, a challenge that almost a year later has led him to open two establishments with his partners and increase his followers on social networks (already with more than 70,000 on his Instagram account, and the business networks are close to 20,000).