The love story of Travis Kelce and Taylor Swift began as the typical adolescent nonsense, only starring two thirties who were already stars in their respective fields: she in music and he in American football. Kelce went to see Swift to a concert of his tour The Eras Tour, liked and wanted to give him a friendship bracelet with his phone number, but it was impossible to see her, as he said resigned in the podcast he drives with his brother, Jason Kelce, in July 2023. The ordinance was released and worked. They began to see them together on the street, she began attending her games and by the end of 2023 they already kissed in public without any repair. Two years later, the International Pop star and the Kansas City Chiefs player, both 35 years old, have announced their commitment to the photos of an idyllic hand request, with a knee, diamond on the finger and thousands of flowers around. He will soon change his marital status, but, in the case of Travis Kelce, in these two years the greatest change has been his revaluation. Probably, few people outside the United States would know how to mention more than three names – having high – of NFL players (the National Football League) without searching on the Internet. However, Taylor Swift’s future husband has more than transferred the barrier of national fame and has become the personification of a powerful world renowned brand. With a fortune that American media estimates 90 million dollars, it still has a long way to officially enter the select group of billionaires to which their fiancee belongs since the late 2023 – now has about 1.6 billion dollars. But it is undeniable that the wealth of the athlete has grown considerably since his romance began with Shake It off. More informationTravis Kelce and Taylor Swift kiss after the victory of the Kansas City Chiefs in the February 2024 Super Bowl, in Las Vegas. Shaw Chiefs Ohio’s signed his first contract with the NFL in 2013, at age 24, for 3.12 million dollars in four years. In the season that covered from September 2023 to January 2024, its base salary was already 11.25 million dollars annually. But it was in that season that Taylor Swift began to appear in the box as a recurring cheerleader and the Kansas City Chiefs saw the direct relationship that this romantic gesture had in her accounts. If suddenly the singer was interested so much American football, much of her faithful legion of fans also. The sales of the t -shirts with the number 87 and the name of Travis Kelce shot 400% after the first visit of her girlfriend to the stadium – a phenomenon that was repeated last Tuesday, after the announcement of her commitment, when her shirts firing again 200% -. The sale of tickets for the local matches of Kansas, and television retransmissions, in which the cameras constantly pointed to Swift, generate audience records, also tripled. In total, the economic impact of this relationship has left the team profits greater than 331 million dollars, as calculated by the Apex Marketing Group consultant. So the Chiefs (with whom Kelce has won three Super Bowls) have ensured that their new star player does not abandon them for another juicy offer: in April 2024 they signed a two -year extension of their contract with an average annual salary of 17.2 million dollars, which makes it the best paid wing of the NFL – and the seventh American football player best paid in 2024, according to 2024 Forbes -, with a salary worthy of a quartback – the offensive leader of the team. While his almost two meters high, his green eyes and his wide smile as a pillo boy, but sweet, they already positioned him as the ideal claim for American brands, it has been the international media exposure that he drags since he goes from the Swift arm that has multiplied its attraction for sponsorships. At the end of 2023, he signed a millionaire agreement with Pfizer to promote reinforcement vaccines against COVID, something that hugely bothered the denialists of the virus of his country. In February 2024, Forbes published that the athlete had raised approximately five million dollars in sponsorships of companies such as Bud Light (a beer), Nike or State Farm (an insurer). He has also appeared in Pepsi or Loewe ads and, on Wednesday, August 27, hours after his future wedding with Taylor Swift was known, it was learned that American Eagle had signed him as a new image – as part of a collaboration with the Kelce’s clothing brand, Tru Kolors -, which made the shares of the Company of jeans up to 6.1%, according to Bloomberg. Kelce is not the best player for the Super Bowl, but, without a doubt, it is the one that generates the most comments. NFL is 28 years old – although there are exceptions such as Tom Brady, who endured up to 45 – and now Kelce is also taking advantage to deploy his charisma in other directions, from television entertainment to the restoration.
Travis Kelce during his participation in a ‘sketch’ of ‘Saturday Night Live’, on March 4, 2023.will Heath (NBC/ Getty Images)
His steps in the world of entertainment
In 2016, several years before meeting his future wife, he starred in a reality show from the E! To look for a partner. Catching Kelce was that Kelce had different quotes with 50 women coming from each of the states of the United States to find love. The resulting romance did not last a year. «It’s the worst thing I have ever done,» he confessed in July this year about his participation in the program. He was also host of Saturday Night Live just before attending that concert of The Eras Tour that would change his life, an approach to the small screen that now craves his presence: In 2024, Prime Video announced him as the presenter of the first season of his Are You Smart thanks contest to celebrity? He has also premiered as an actor in the Adam Sandler Fininagolf 2 movie, where he shares cast with Bad Bunny or Eminem – departmentable in Netflix – even thus, his most profitable project has turned out to be New Heights, the podcast he drives since 2022 with his older brother, former American football player Jason Kelce. What began as a simple relaxed talk between brothers about sport has been transformed into one of the most listened podcasts in the United States – the eighth in 2024 – with thousands of listeners pending some possible revelation about their relationship with Taylor Swift. In fact, the singer’s appearance in the episode issued on August 13 in which she announced her next album achieved a Guinness record, reaching 1.3 million simultaneous views on YouTube, becoming the podcast with the largest number of concurrent spectators in the history of the platform. It is not surprising, therefore, that Wondary (the Amazon Podcasts study) offered in 2024 a succulent contract of 100 million dollars to the Kelce brothers to have the exclusive rights of New Heights for three years.
Taylor Swift announcing his new ‘album’, ‘The Life of a Showgirl’, in the ‘Podcast’ of Travis and Jason Kelce, ‘New Heights’.jlppa/Bestimage/Cordon Press
All types of business outside the field
Apart from all this, Kelce has been putting eggs in other baskets that complement that thug personality, but kind, which has been forging for years, and with which he has conquered the richest female music artist in the world. In 2023, Kelce and his teammate Patrick Mahomes – the Quarterback – joined five other athletes to invest 211.5 million dollars in shares of the Alpine team of Formula 1, which they have actively and publicly supported in various events. In addition, the same duo formed by Kelce and Mahomes will make his culinary debut with the opening of the 1587 prime restaurant on September 17 in Kansas City. It is a grill specialized in meats that will offer «multisensory gastronomic options,» as it is announced. One of them is a cucumber cocktail, orange peel and roses baptized as The Alchemy (the alchemy), in honor of Taylor Swift’s homonymous song in which he sings again and again: «Who are we to fight against alchemy?» from Cub Wash Club. In 2023, he created the Kelce Jam Music Festival, which repeated again in 2024 and plans to recover in 2026. “Although we will miss being with you this year, we are spending time preparing for a larger, better and more unforgettable experience next summer,” Kelce announces on the festival’s website, where the cursor takes the form of his face. Suddenly, his face is even in the soup. In the two years of relationship with Taylor Swift, it has gone from having 2.7 million followers on Instagram to have 7.8 – a trifle if compared to the 281 million of the artist. According to a Morning Consult Pro survey, before Trav & Tay fever, only 38% of Americans said they meet Kelce. After Swift’s first appearance in the field, that figure increased to 60% and, already internationally, was the fifth most sought after in Google in 2023. 
Travis Kelce singing next to Machine Gun Kelly during the first Kelce Jam Festival, held in April 2023.Kyle Rivas (Getty Images) one of the main reasons for the singer’s break with her previous boyfriend, actor Joe Alwyn – with whom he was spending six years – was that he felt terribly uncomfortable with so much exhibition, that he did not support each one of his movements. He was observed with magnifying glass and judged by millions of swifties, according to himself he has dropped into later interviews. In that sense, Taylor Swift has found the ideal partner in Travis Kelce, someone who enters the game and enjoys fame – as another sample, his star appearance on the stage in one of his concerts in London – or, at least, handles it, takes advantage of it and profitable. If one of the consequences for falling in love with a megaestrella of pop is multiplying its income, it will not be Kelce to refuse.
