Aspects such as inclusion, sustainability, constant technological innovation, as well as the crossing of audiences and disciplines are not something new for the sports industry in the world. However, culturally particular regions as Ibero -American are in front of a crucial moment, in which the key to future success, goals and business has a common goal: put the viewer in the center. That was the spirit of the second day of Sport Summit Latam, which in its 2025 edition brought together athletes, industry members, experts, as well as leading voices of specialized media, influencers and personalities from other areas, who enriched the discussions and perspectives around the future of sport as a business. To address the question of what will the future of the sports industry be like? The event held at the Banamex Center of Mexico City, approached by talks and conferences aspects focused on the various scenarios and challenges of the branch, making special emphasis on audiences, their passions, tastes and needs.Sports Summit Latam 2025 highlighted that sport is no longer understood from the grass.Sport Summit 2025 of cybersecurity, digitalization or transition from television to streaming platforms, through the consumption of sports show in media, networks, video games and even supports of other areas of interest such as music, the sport summm Moments of consumption represent not only an opportunity for the fan, but also for the strengthening and diversification of an industry in transition, where dividends, competition and success also have behind them a commitment to society, the planet and the culture in which they are inserted. Such was the case of the talk the business behind the show. Evolution of rights in sports and the impact of piracy, where characters such as Carlos del Campo, deputy director to the presidency of LaLiga talked about how to understand local dynamics enriches and serves as a model for the rest of the world, emphasizing that only in countries such as Italy and Spain there is state interference in the manner of soccer commercialization, being one of the elements of greatest cultural roots. «Maybe due to the Mediterranean and Latin Passion.» 
Mesa redefining the power of the image in sport: Who defines the sport we remember? Sport Summit 2025por its part, Oriol Abad Director of Legal and Complence Offer of Dorna Sports spoke of how the visualization of the areas of opportunity and ecosystem consumption trends around the World Motorcycling Championship (Moto GP) have helped to attend the niches in a timely way. «Currently, 40% of the Moto GP revenues come from the generation of content,» said Abad, who granted with the other panelists in which piracy is a common enemy that is fought every day, from the legal and technological -both at the local level as global -but especially from an increasingly personalized and high quality offer. During the second day of the event, tables such as music in sport, digital transformation, from the grid to the fan, the new fan or entertainment ecosystem 3.0 reflected how Mexico plays an important role for the growth, profitability and prestige of the industry. This, from other edges of current consumption, such as gastronomic trends, fashion, influencers, artificial intelligence, even concerts, playlists, brand activations or interactive dynamics have been key.
«The Tiktok account of the Culiacán Tomateros team has more followers (2.9 million) than any other baseball account in the world, above the Dodgers or the same MLB.» Jorge Taboada, Head of Operations Spanish Speaking Latam de Tiktokk
According to the participants of the Sport Summit 2025, today's audiences are surrounded by a differentiated, expansive and exciting offer around the culture of sport, but also within a complex world, crossed by a series of problems and environmental and social challenges still latent. These issues, specialists affirm, should not be oblivious to the sports industry. «The fan and all of us live in a overwhelmed world, where we must recognize that politicians do not want or cannot do anything in some cases. The fan of the present and the future now has values that occupy him, and if we as brands or companies do not integrate those values, those ideals of diversity, justice, inclusion and social-environmental aware Sports Alliance during his talk by building the future of sport: governance, purpose and sustainability.
Hugo Sánchez sculpture unveiling, world football legend.Sport Summit 2025 for the end of the Sport Summit Latam 2025 day, the lock of weight came from the hand of a ceremony in tribute to the iconic Mexican footballer Hugo Sánchez, where a sculpture of the renowned Italian sculptor Dante Mortet was uncommon, which immortalizes in bronze in gold Pentapichichi, who was present at the event. In the future of an ecosystem that today is vital for the economy of the region, the generalized clamor of the event has been surprising, always giving more than the fan wants and needs, with an integral complement that allows not only the reinvention of consumption and entertainment, but also leads to having a more equitable, safe and habitable society for future generations.
